Dahrak Soju Distillery

Creative Direction, Design, Illustration

The brand identity was inspired by the lava rocks you find around Jeju Island. They are everywhere and have beautiful unexpected ridges. I used those shapes to inform the main shape of the logo.

For the soju label, it was important to not only differentiate it by modern, vibrant colors, but also by highlighting their unique ingredient – a special plant found only on Jeju.

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