AT&T “Texting & Driving. It Can Wait.” Tumblr

Creative Direction

While at BBDO, I spearheaded the team to deviate from the standard static promo images that were being used to promote on Tumblr.

My design team created fun and engaging gif animations that garnered a lot of attention, and consistently lead to a huge spikes in reposts.

Designers: Jason Merenda, Bhanu Arbuaratna, Daniel Lee, Haena Kang

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