Design: Lady Patch

Creative Direction, Design, Illustration: Brand Identity, Package Design, Website, Print, Advertising

Haena is one of the most talented designers I’ve ever had the privilege to work with - and I’ve been working with designers for ~30 years! She combines art & design with the practicality of branding requirements in today’s world. She’s also incredibly efficient, flexible & a fabulous listener…
— Suzanne Sengelmann, CEO at Lady Patch


I was truly honored and excited to be a part of the Lady Patch team. This project gave my partner and I the opportunity to strategize and create this product from the ground up. Everything from the name, to the brand identity, copy tone, packaging, advertisements and inserts (and more!), we had complete creative control to work our magic.

It was one of those projects where the passion behind my craft aligned completely with the passion of the clients. We all believed in the benefit of the product, the positivity it would create for the women using it, and really put our hearts behind everything we created for this new product.

If you’d like to know more about Lady Patch and why it’s life-changing for some women, please visit the site for in-depth info!


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Let's represent your brand objectives with something timeless and special. Gimme a shout for more info.